Since embarking on a digital transformation four years ago, Mars has instilled a culture of user centric design and agile sprint delivery, leveraging Mars’ Digital Engine.

Praveen Moturu, VP, Chief Enterprise Architect, talks about its success stories, the importance of innovation and the value of continuous test and learn digital sprints

The media industry has altered dramatically, and fast. In a fully converged world populated by connected media devices limited in number only by individuals’ capacity to own them, the opportunity – and the threat – is enormous for media companies throughout the supply chain.